Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.

SEOUL, South Korea (AP) – Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

At first blush, the idea of makeup products for men sounds laughable. And yet men’s cosmetics and grooming products are among the fastest-growing segments in the beauty industry. What’s key to rising ...