Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

‘Strategy’ is one of marketing’s most over-used buzzwords. A quick scan across any number of agency press releases or brochures will reveal a multitude of companies claiming to be ‘strategic marketers ...

Direct marketing, formerly centered on direct mail campaigns, is being revolutionized by the rise of rich media email. "There's a natural evolution of direct marketing," says Blair Lyon, president/CEO ...

The essence of direct marketing happens to be a lot like writing a feature: it’s vital you have your target audience well defined, in order to communicate your message to the correct people. In the ...