In a recent study published in the Proceedings of the National Academy of Sciences, researchers examined the impact and success of social media advertisements worth $40 million in influencing the ...

Forbes contributors publish independent expert analyses and insights. I explore how brands and leaders grow in a modern marketing world. Advertising spend is likely to be up 5.6% in the U.S. this year ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

404 Media only reached a market of 25,000 people.

There may be no bigger scramble in business right now than the race to dominate retail media. What was a relatively new concept just a few years ago has now been brought to the forefront of the ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

New Delhi, Nov 17 (PTI) The government on Monday said it has decided to increase print media advertisement rates by 26 per cent. This will yield several significant benefits, both for the government ...