Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

Three dimensions increasingly define the ROI of real: attention quality, creative reuse and cultural traction. Not all ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. Year after year, marketing plays an increasing role in driving leads, ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. When it comes to marketing return on investment, I always ...