Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to ...

Most B2B e-commerce businesses rely on advertising to bring in potential customers—and, in the case of retargeting, to remind past customers of recently viewed items. Every e-commerce business should ...

LinkedIn said Thursday it discovered a pair of measurement errors that led to more than 400,000 advertisers overpaying for campaigns on the professional networking platform. In a blog post, the ...

Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...