Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. And 2020 seems destined to be yet ...

In recent years, the fast growth of mobile users and major improvements in data connectivity have made social media the new space for marketing. While traditional platforms are still important for ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

Infographics have proved to be a powerful format for content marketers but getting them right takes careful planning and preparation. Dan Brotzel, content director at Sticky Content, advises on how to ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver ...

- It used to be that Infographics were the "It" tool for marketing - until they weren't. To understand why infographics aren't dead, and should still be a viable campaign strategy for clients, we have ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This ...

There’s no denying that the world of SEO has changed drastically over the past decade. Every year, digital marketers work hard to appease search algorithms’ multifaceted needs. Have you noticed a big ...