Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

Yes it can. Some folks testing the job waters lately have found them a tad chilly, but marketing can improve the odds for finding new employment. Because if ever you need to market, it’s when you’re ...

The convergence of tech and marketing has organizations looking for the talent capable of balancing both. With technology playing an ever-increasing role in the lives of marketers, we decided to ...

As the CEO of a marketing company actively hiring, I've had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it ...

Companies must secure “killer marketing and sales skills” in a dynamic landscape where commercial competencies rapidly become obsolete. The marketing landscape is undergoing a remarkable ...

For the first time in recent marketing history, artificial intelligence (AI) ranks first among the most important skills. This area includes: Campaign automation. Dynamic personalization. Predictive ...

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

Explore the essential skills marketers need to navigate the evolving landscape of AI and LLMs, from data curation to storytelling and more. In the poker game of digital technology, many professionals ...

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies ...

Which hard and soft skill in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? To find out, Fractl examined more than 1,400 jobs ...

Functional marketing leaders looking to get exposure to the broader marketing organization and looking to enhance their leadership, influence, team-building skills and mastery of marketing techniques ...