For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

A few months ago, I was researching for a blog I was writing about data-driven decisions. Regular CMSWire readers know there is a lot of information out there on the topic, ranging from ...

Real-time data processing has become essential as organizations demand faster insights. Integration with artificial ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A novel paradigm is emerging that promises to revolutionize how businesses interact with ...

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...