Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.

Volkswagen Group vowed to tighten internal marketing controls but stopped short of removing executives and severing ties with agencies after causing an uproar with a video showing a black man being ...

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.

The automation and controls space is robust, with purchases of industrial automation equipment predicted to reach $225 billion by 2017. It’s the engine behind most of the world’s manufacturing. The ...