Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Running a small business often means wearing many hats, and marketing can be one of the most challenging areas to tackle, especially with limited resources. SMEs often struggle to reach their ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. We chose Campaigner as the best email marketing software for larger businesses ...