Loyalty members of NCL, Regent or Oceania will now be able to have their status match across all three brands.

Changing those programs will require a balancing act to ensure longtime guests still feel appreciated. It's that balancing ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases ...

The post Why Gen Z Loyalty Programs Need a Human Touch appeared first on Self Employed. The generation that switches brands the fastest is also driving demand for loyalty programs. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

If you use hotel loyalty programs, you may be frustrated with devaluations and lost benefits. Here's how these programs will ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

More companies continue to announce loyalty rewards programs, with retail and consumer experts saying it's being used to ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...