It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal ...

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...

(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...