American Eagle is taking a page from its past for the launch of a new brand platform, giving fresh energy to a 20-year-old “Live Your Life” slogan to promote self-expression, inclusion and acceptance.

Coco Gauff, Trevor Lawrence, Kristine Froseth and Nikki Rodriguez join the leading jeans brand to empower customers to go out and do the things they love in Fall ‘24 campaign. NEW YORK--(BUSINESS WIRE ...