January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” ...

Just about every Apple fan out there will happily recall Apple’s iconic 1984 television commercial, which many still refer to as Apple’s best advertisement of all time. We discussed the ad recently ...

That doesn’t mean the Lemmings ad has not received its due criticism, though. Cult of Mac ranked it No. 2 in its list of Apple’s worst advertisements, while Forbes has called it “the Super Bowl ad ...