Users can now create LinkedIn Lead Gen Forms from within HubSpot’s free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Dustin Haisler, Chief Innovation Officer of e.Republic, sat down with e.Republic's marketing experts for a lead generation Q&A. He asked them everything from “What makes a strong lead?” and “What type ...

LinkedIn has announced the release of a new tool that allows marketers to collect higher quality leads on mobile. Called Lead Gen Forms, the feature automatically populates an in-app form with a ...

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of ...

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...