In an unexpected nod to the future of fashion, LEGO Wear and Snapchat have just launched a clothing store with no clothes in it. As London Fashion Week approaches, the brands have swapped traditional ...

Lego wanted to drop a millennial-centric clothing line—so it partnered with Snap Inc. to drum up buzz as only the camera-first social app can. With a major motion picture in theaters, Lego is squarely ...

Leave it to Lego, the legacy toy brand known for its plastic bricks and a penchant for new technology, to blend physical and digital retail in a creative way — by establishing an apparel pop-up ...

The line of Lego streetwear includes sweatshirts, t-shirts and caps. Fans of Lego have to use a Snapcode — a QR code for Snapchat — to buy from the fashion range, available from Wednesday. Those in ...

It’s all white walls and blank space in Lego Wear’s pop-up store in London’s Soho. Until you open Snapchat that is… It’s only once shoppers scan the Snapcode, helpfully located on a white plinth, that ...

Shoppers who pop into the Fitzrovia pop-up today will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app they will be transported to a virtual Lego store ...

It can feel sad to wander around a high street in the UK and spy empty units but all may not be as it appears. From today, a seemingly empty store in Fitzrovia, London, is actually a pop-up shop ...

Elyse Betters Picaro is the former Editor-in-Chief of Pocket-lint and the former Operations Manager for Valnet's Consumer Tech brands, including Pocket-lint, Android Police, and XDA. She is based in ...

LEGO has launched its big Boxing Day sale and now customers can get massive reductions off toys, clothing, limited-edition sets and more. With a mixture of themes available, don’t hesitate to shop the ...