Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 32 min ago By Gillian Follett - 3 hours 39 min ago By Ad Age and Creativity Staff - 4 hours 30 min ago By Tim Nudd - 5 hours 39 ...

KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the brand ...

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Nestlé Rowntree, the UK confectionery unit of Swiss food giant Nestlé, is to axe its famous “Have a break – have a KitKat” slogan after 47 years. The slogan, used to advertise its KitKat chocolate and ...

A single Kit Kat bar in its red wrapper, on a red background - Kornienko Alexandr/Shutterstock "Give me a break" isn't just a well-known Kit Kat slogan; it's also the wish of European authorities ...

Swiss chocolate giant Nestle SA cannot yet trademark its slogan "Have a Break" because it still lacks specific character, a top European court adviser said Thursday. Even if an average consumer ...

First the thin, foil wrapping was ditched for a sturdy plastic amid flagging sales. Now KitKat, the chocolate bar credited with spurring Britain to victory over Hitler, is undergoing a further ...