Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Jordan Heir Series is the lowest-cut shoe currently in the brand's lineup and features a combination of mesh and a ...

Michael Jordan’s Jordan Brand is expanding its commitment to the Black community with its latest partnership with StoryCorps. Combining Jordan’s financial resources and StoryCorps’ intention ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

According to reports, her agent, Daveed Cohen of Young Money APAA, negotiated her contract with Jordan Brand, making her the ...

On Friday night, Jordan Brand officially announced its 2024 NBA rookie class. The new additions include San Antonio Spurs guard Stephon Castle, Los Angeles Lakers guard Dalton Knecht, Philadelphia ...

Michael Jordan’s Jordan Brand is launching a groundbreaking initiative to elevate Black voices through a partnership with StoryCorps. The three-year project, “Brightness in Black,” aims to ...

Not just "another shoe launch," the capsule collection is globally available now at Jordan Brand and select retail locations. Here is everything you need to know about the release. What is the ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan has secured numerous lucrative brand deals that significantly contributed to his estimated net worth of $3 billion. His most notable partnership is with Nike, which began in 1984 ...