Additionally, Ro was the fifth-most seen brand during the 2025 World Series, with three separate spots — including its Serena Williams-led GLP-1 ad.

The first commercial for Johnson & Johnson and Legend Biotech’s Carvykti focuses on the numbers that make up a multiple myeloma patient’s life, both before and after treatment with the CAR-T therapy.

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way ...