The economics of broadcast are shifting under our feet. Ratings still tell you how many people tuned in and roughly where they were — but they don’t tell you who those viewers are. That gap matters.

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official ...

Three leading data providers join AppsFlyer's signal marketplace, giving marketers privacy-safe access to transaction signals and identity data for audience activation across media platforms AppsFlyer ...