Tony Holmes, group account director with McCann Erickson, offers a nice analogy about the powers of effective integrated marketing. He says, “Good integration gives different channels different roles ...

Old habits die hard. Consider, for example, the outdated and inefficient model of mass media advertising and the its corresponding mindset. That hasn't worked in years. Or how about the single-channel ...

Technical issues prevented this session from being live blogged. Below is live coverage of the Search & the Integrated Marketing Mix from the SES New York conference. This coverage is provided by ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

How consumers interact with shareable, influencer media and information is evolving faster than at any time in the last 20 years. Cultural acceptance and changing media consumption behaviors have ...

Marketers still trying to engage customers through standalone engagements are living in the past. Modern marketers need to break down silos in their organizations, thereby enabling connection and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...