Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...

A kick-off party by Northwestern Cause Marketing Initiative brought graduate Integrated Marketing Communications students together Friday to offer marketing strategies to nonprofit organizations in ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Mena Nath Media (MNM), a Lagos-based, PR-led integrated marketing communications agency, has reaffirmed its positioning as a PR-first strategic partner, focused on delivering iconic marketing and ...

Every day more online sites, emails, print titles, social media forums and outdoor billboards are competing for your customers’ attention. Such an increase leads to fragmentation of audiences, ...