Many shoppers are planning to boycott major retailers on Feb. 28 to say companies like Amazon, Walmart, Target should keep DEI policies.

In response, PBS closed its DEI office and Amazon, Target and Google are among the companies criticized for changing their DEI policies. This has sparked a chain of boycotts, with the first economic blackout occurring today.

One boycott is an “economic blackout” proposed for Feb. 28. On that day, consumers have been encouraged to refrain from spending any money in stores or online. A group called The People’s Union is one of the groups behind the Feb.