Inattentional blindness describes a counterintuitive yet robust cognitive phenomenon whereby individuals fail to perceive obvious, unexpected stimuli when focused on a primary task. This limitation of ...

Previous research has shown that people can miss salient stimuli outside the focus of their attention. This phenomenon, called inattentional blindness, typically is observed when people are given a ...

After further review … “Inattentional blindness.” Huh? What’s that, and what’s it got to do with sports? Inattentional blindness is what magicians use to successfully perform their illusions. It’s as ...

Here, I've got a quick task for you. Assuming aces are worth 11, quickly double the value of each card below and add them up. The answer is 50, right? Well, yes but that's not the point. The point is ...

This is a goofy story that might save your child's life, so bear with me for a minute. Do this for me. I'm going to embed a video below. I want you to watch it. I promise that there's a payoff on the ...

A nurse pulls a vial of heparin from an automated dispensing cabinet (ADC). She reads the label, prepares the medication, and administers it intravenously to an infant. The infant receives heparin in ...

After further review…Inattentional Blindness. Huh? What’s that and what does it have to do with sports? This theory is as old as Houdini himself. We’ve all closely watched magicians perform their ...

Dogs might experience a type of blindness when offered a treat, a new study has found. It has long been known that humans can experience "inattentional blindness" when they are highly fixated on a ...

Our sense of sight is very important to how we perceive and respond to the world around us. There are vision tests that tell us how strong our eyesight is and others that let us know whether or not we ...

It happens all the time. You're in a meeting, brainstorming with your team to uncover the next big idea. As the discussion unfolds, one of the standout ideas is yours—or so you thought. Suddenly, you ...