There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It’s the new elixir being pitched as the critical additive to make your marketing technology ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

Socure’s real-time identity resolution and fraud intelligence integrates with NextgenID’s IAL3-certified identity proofing ...

SAN FRANCISCO, July 01, 2025--(BUSINESS WIRE)--As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch, the leading data and AI platform for marketing ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

“I have spent my career at the intersection of technology, data, and innovation. With a deep background in software engineering, AI, and identity resolution, I have been fortunate to lead and develop ...

Do your marketing efforts reach your target audience across all devices, browsers and touchpoints, or do you simply send messages using one channel at a time? Do you know what channels a customer used ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...