Legal and marketing departments might sometimes seem like oil and water. Ask trademark lawyers about marketing or vice versa, and you might see some exasperated eye rolls. We’ve heard the stereotypes: ...

How should intellectual property law firms market their legal services to potential clients? In the golden age of attorneys before the 1977 Bates v State Bar of Arizona Supreme Court decision made ...

Navigating ISPs, VPNs, myriad free Wi-Fi hotspots, mobile devices and carriers and remote work challenges can be daunting for even an experienced marketer. A typical scenario is when the B2B marketer ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

With an increasingly competitive IP legal market in Latin America, law firms are having to adapt and grow their marketing activity to stand out from the crowd. While little attention has been paid to ...