When you next sit down to write, you should make it a priority to ask: How can I capture this idea in a metaphor? How can I elicit in my readers’ minds the vivid reenactment of the meaning of the ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...