You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Personal, authentic, and consistent emails are more likely to engage clients and improve open rates. Specific, timely subject lines and concise content help clients see immediate value in your emails.

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Emma reports that AI can streamline email campaign creation, enhancing efficiency while preserving human oversight for ...

Your cold emails read like a robot wrote them. Use ChatGPT to write the kind people open and answer, and never get deleted ...

You've spent dozens of hours writing, tweaking, and perfecting the body of your outbound prospecting emails, trying to find the perfect message that will generate meetings and drive revenue. But all ...

Born in Omaha, Nebraska, Stoy graduated from Drake University with a BSBA in finance and a minor in business law and insurance. A former college athlete and teen development officer at the Boys and ...