Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to develop ...
The semantic structure underlying numbers from 0 to 9 was examined. Each number was rated by 40 subjects (400 subjects, total) using the 20 basic scales of the semantic differential. Due to the ...
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