"Customer personalization is tailoring your website, marketing, messaging, or offers to an individual user based on their behavior, preferences, demographic information, and past interactions," says ...

Hopefully, you agree with me and plan to build your own base of sticky customers. But how does one create a sticky customer? Here are four ways to make it harder for clients to move to another ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great customer relationships don’t just happen—they’re built through trust, responsiveness ...