Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

The Accounting Review, Vol. 79, No. 1 (Jan., 2004), pp. 1-23 (23 pages) The balanced scorecard provides a framework for selecting multiple performance measures that supplement traditional financial ...

Building a scorecard can help managers link today’s actions with tomorrow’s goals. by Robert S. Kaplan and David P. Norton As companies around the world transform themselves for competition that is ...

This research was financially supported by Deloitte Australia and the Insurance Council of Australia. In-kind support was also received from the Australian and New Zealand Institute for Insurance and ...