When russia invaded Ukraine, tangible things at first seemed all too important. Bombs and bullets were what mattered; commodity markets were roiled; supply chains were upturned. As the war has gone on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These days, intangible assets—like brand reputation, organizational culture, intellectual ...

As a result, intangible assets as a proportion of book value for the S&P 500 has risen to almost 70%, from 40% in the late 1990s [Aberdeen Asset Management]. Even more importantly, intangible assets ...