A report from digital strategy consultancy DataReportal suggests that 5.66 billion social media users — nearly 94% of the world’s internet users — are active on social media each month. This immense ...

A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, looking at the fields and the sky, there was a shift in my perception.

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

Simon Fraser University provides funding as a member of The Conversation CA. Simon Fraser University provides funding as a member of The Conversation CA-FR. Imagine a tribe of uncontacted ...

Digital media has changed the consumer-brand relationship. Traditionally, brands were created by professional marketers. Now, ...