In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.

(Bloomberg) -- Sales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of ...

Cracker Barrel has revealed how the recent controversy surrounding its logo has affected sales. Newsweek has reached out to Cracker Barrel outside of regular working hours via email for comment. In ...