Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

The change in ownership is noted in a single sentence on the “About” page on Throtle’s website: “Throtle Inc. is a wholly owned subsidiary of IQVIA Inc., operating as an independent unit within IQVIA ...

MERGE has been selected by Modern Healthcare and Ad Age as winner of Agency of the Year in the 2025 Healthcare Marketing Impact Awards. The profiles of all the winners are featured in the November ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

With its visually compelling “Vapor Monsters” campaign, Merge reinvigorated sales for OnGuard 2, a closed system transfer ...

Pavago LLC, a specialist in offshore recruitment services, has released detailed insights from its successful placement of a digital marketing manager at Zen Dental Studio, demonstrating the growing ...

Healthcare marketing differs fundamentally from other fields such as retail or technology. In consumer industries, persuasion ...

Innovative marketing practices are the goal of every marketer; however, sometimes, it’s essential to consider not what new marketing tactic will be influential but how you can leverage existing ...

Katie Swicegood Fulp is a bit of a late arrival to the world of pharma marketing. | In a Q&A for Fierce Pharma Marketing’s ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.