Typically, brands try to avoid engaging with their detractors online. But Halo Top claims it is recruiting them to try out its latest product as part of its “Ice Cream Like Never Before” campaign, ...

Halo Top, after sitting out the national advertising game for the past three years, returns with a new agency, products, and campaign, touting its better-for-you positioning with an indulgent, ...

Add Yahoo as a preferred source to see more of our stories on Google. Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago. - ...