Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

A new set of reports due later this summer will provide broader, more specific usage metrics to makers of mobile applications Google is readying a new set of Analytics usage reports designed ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...