How to Track an Existing Google Analytics Code. If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately ...

If you plan on closing your Google Analytics account to move to a new one, you can export your historical data to keep records. To do so, select the date range in the dashboard, and then click on ...

Google Tag Manager offers an extensive integration with Google Analytics, allowing you to configure anything from installing the default code to covering advanced tracking scenarios.

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...