Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

If you plan on closing your Google Analytics account to move to a new one, you can export your historical data to keep records. To do so, select the date range in the dashboard, and then click on ...

Warnings Google Analytics does not track data in real time. There is a delay of approximately 24 hours between site activity and the data displayed in your Google Analytics dashboard.

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Most sites today use some sort of content management system (CMS) to manage their site. This typically includes common elements like headers, menus, footers, and other code needed, like Google ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...