Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...