Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Rand Fishkin believes the Google API leaks contradict Google's public statements. He recommends SEO tactics like prioritizing author authority and supplementing link building with PR. The significance ...

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. Merchant API is now generally ...