The movie tagline is one of those enduring features of the film industry that nevertheless now feels like something of a lost art form. Their purpose was simple: To grab the attention in a pithy ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think to ...

There are countless great taglines in film history, but the original Alien has arguably the single best one: "In space no one can hear you scream." It's frankly as iconic as the Xenomorph itself, and ...