TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

Xbox Game Pass has become a much larger piece of Microsoft's gaming sector over the past few years, with a greater push being made toward subscription services and a huge library of titles that can ...

Gears of War: E-Day officially launches October 6, 2026, and Xbox has confirmed it will be playable on day one through Xbox Game Pass. For a series that is returning to its roots in more than one way, ...

Rumors suggest Xbox Game Pass could get ad-supported tiers, separate cloud gaming, and fewer day-one releases in 2027, but Microsoft says no changes have been finalized.

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. This voice experience is generated by AI. Learn more.