Walt Disney Co.'s ABC will pay for the production of a pilot for a show about a trio of prehistoric characters--based on Geico's cavemen characters--who battle prejudice in modern-day Atlanta. There's ...

Those Geico caveman commercials will finally get the treatment their potential-stuffed plots deserve as ABC turns them into a comedy pilot, Variety reports. Also, Reuters reports that online TV ...

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...