Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Want a medium-format, video-capable camera, but don’t want to splurge five figures on the Fujifilm GFX-100? Well, the company has just announced a revision to its little brother, the GFX 50S, which ...

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, ...

This week, Fujifilm introduced a new model in its GFX, medium-format line of cameras—the Fujifilm GFX50S II—which has a remarkably low sticker price. A “cheap” medium-format mirrorless digital camera ...

Medium format cameras will never be cheap, but $800 price drops rarely come around, so bag the Fujifilm GFX50S II at a huge discount in this Black Friday deal. When you purchase through links on our ...

Fujifilm has now expanded on its GFX mirrorless camera series with the GFX50S II model. Carrying a large format sensor, the new gadget offers 51.4 megapixels coupled with a wide dynamic range, a ...

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...