In an interview, Michael Cope, Ford's senior director of Consumer Marketing, said the automaker will promote the capability of Ford vehicles in 2026.

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

Ford says its customers, and not nameplates are the driving force behind the automaker’s first new global marketing campaign in over 15 years. And it’s one that it hopes will help the company survive ...

Ford Motor's marketing message for 2026 will center on its vehicles' capabilities. Ford will advertise in many big, live sports events, but not the Super Bowl. Ford will look to do more product ...