In today’s “Age of the Consumer” it is becoming increasingly difficult for companies to compete, mainly due to the consumers instant access to information wide array of sources that drive purchase ...

Journalists and marketers are often categorized on two ends of a spectrum. Truth is, these two professions have a lot more in common than people seem to realize. Anyone familiar with, or part of, the ...

"The five Ws of data journalism" is taken from materials for an introduction to data journalism, a MOOC course run earlier this year. You can read more about the course here. Where did the data come ...

We live in a 24/7 culture, constantly connected with all of our technological advances and smart devices and hyper-personalised media outlets. That is especially true while we’ve lived and worked at ...