To help you avoid this—sometimes quite literal—headache, Women’s Health tapped four bra experts to identify common bra fit issues and explain how to effectively measure your bra size, whether you’re ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Find the right size, shape, style and fit for you. Courtney Killpack from Bra Fittings By Court says it can really change your life. Their boutique ...

The intimate apparel industry holds a surprising secret: while most retailers stock only 40 standard bra sizes, experts reveal there are actually closer to 200 sizes available. This eye-opening ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

Anyone who has worn an ill-fitting bra or the wrong bra size knows that doing so can ruin an otherwise flawless outfit—or worse, an entire day. (The breast pain and backaches that can come with large ...

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You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. It’s a truth universally acknowledged ...

After visiting the bra shops of Los Angeles, I learned that every chest is a country of its own, and there’s a committed and generous world of bra fitters in our city who understand all topographies.

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...