The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...
From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...
There’s another option. You have a lure that people like and want to buy. You have an opportunity to make “The Big Deal.” ...
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