When Ford chose to trademark the name Ranchero, the move has been a quiet riot among all the other cars that were being made ...

The El Camino gets all the glory, but the utilitarian Ranchero embodied car comfort and pickup utility for more than two decades. The first “hybrid” in the United ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...